Why You Should Be Retargeting Your Audience

Retargeting has been a buzzword in the digital marketing industry for quite some time now. Yet advertisers are rarely leveraging it across their marketing mix, despite the strong trends we found below. According to AdRoll, who surveyed and analyzed their retargeting data from over 11,000 US...

Keeping Stock of the Basics

It’s so easy to be mesmerized by all the shiny digital capabilities of marketing these days. Animations, ads that follow you around the web, personalized messages, geotargeting, behavioral targeting… but these campaigns have no magic power if you forget the basics. It doesn’t matter how...

How To Give Your Audience a Better Online Experience

Brand loyalty… why does it occur? Typically because we have had a positive experience with a business, and, in turn we choose to spend our money with them again. Convince and Convert recently shared that, just like in the retail world, brand experience and engagement are...

Better YouTube Marketing for Your Brand

Video has become an integral piece of marketing in the digital age. YouTube continues to lead the way in audience reach and engagement. Brands are anxious to jump on the YouTube bandwagon, but Convince and Convert warns that without a strategy behind your content you...

Show, Don’t Tell – Should You Add Video to Your Website?

Most information consumed today is visual. We’ve talked about using big, bold images to convey your message, but what about video? Small business owners from all industries are discovering that the use of videos can generate leads and sales online. Since 73% of adults in the...

Are Ads Really Noticed When They’re Read on Tablets?

Print. iPhone. Desktop. Tablet. There is a multitude of formats for serving ads, and it is perpetually growing. Figuring out where ads really reach and resonate with consumers can be overwhelming for today’s marketers. The Wall Street Journal shared some new research suggesting that tablet magazine...

Why You Should Still Be Kickin’ It Old School

Although you may keep hearing that “print is dead” and “this is the digital age,” this does not mean you should only market your brand online. Entrepreneur.com recently talked about a Pew study that found that 73 percent of surveyed people 18 years of age and...

Redefining Luxury – the Elite Millennial

According to the Mendelsohn Affluent Survey, there are currently 11.8 million Millennials aged 18-30 living in the U.S. with annual incomes over $100,000. 34% of them have actually been wealthy throughout their lifetime. This demographic will be 2018’s largest generational segment in the luxury consumer market....

Millennials: Lazy and Entitled?

New studies by The Boston Consulting Group, Barkley, and Service Management Group show Millennials in stark contrast to their reputation as the lazy and entitled generation. In fact, they are actually engaged in consumer influence with distinctive buying habits. According to Christine Barton, a partner at...

Top 3 Digital Trends

Online marketing and the digital world are ever changing.  Here are three of the top trends happening today… subject to change, of course! Mobile and desktop are becoming one. The dividing line between mobile devices (remember, iPads / tablets are actually mobile devices) and personal computers...