Gen Xers are Online the Most

It’s not the Millennials that are the most savvy in the digital world. Generation X—the first generation to grow up with PCs—are the ones plugged in the most. These 34- to 45-year-old consumers are heavy users of digital tools, but they also watch more TV...

Agencies Struggling to Change Their Model

Traditional agencies are used to a single creative idea that could be used across a handful of channels like TV, print, and outdoor. In today’s new climate there are dozens of new channels, tactics, and disciplines that require very different skills and individualized messages. Clients no...