Why You Should Still Be Kickin’ It Old School

Although you may keep hearing that “print is dead” and “this is the digital age,” this does not mean you should only market your brand online. Entrepreneur.com recently talked about a Pew study that found that 73 percent of surveyed people 18 years of age and...

Direct Mail is Hot Again – Huh?

Say what? But direct mail and other print products are dead – this is the digital age! So we thought. According to Blog Notions, here we are in 2014 and guess what - direct mail is the hot new media. Think about it – everyone is...

Direct Mail – Why is it Still Behind?

Testing is the name of the game when it comes to successful marketing. Marketers sometimes use call tracking to test their campaigns. Online marketers also test which keywords produce calls, which specific ad copy generates calls, and which calls convert to sales. Why isn’t direct mail marketing...

What’s Effective in 2012 for Real Estate Marketing?

So, it’s 2012 and there are a multitude of options for marketing real estate. What should you spend your advertising dollars on? What funds allocated in your budget will offer the biggest reach, influence and return in the new media world? ActiveRain, the largest blogging platform...

Does Direct Mail Still Work?

I’m not talking about eBlasts or opt-in newsletters. I mean something in an envelope that actually arrives in your physical mailbox. Print is dead. Direct mail is dead. Outdoor is dead. Or are they? If you are still estimating your ideal client’s demographics using old-school thought processes, then...