Retargeting has been a buzzword in the digital marketing industry for quite some time now. Yet advertisers are rarely leveraging it across their marketing mix, despite the strong trends we found below. According to AdRoll, who surveyed and analyzed their retargeting data from over 11,000 US...
What exactly is Native Advertising? It’s is a form of online advertising that matches the form and function of the platform on which it appears. Facebook does a brilliant job of this… as you scroll through your newsfeed and see updates and articles from your friends...
Generally this is a question asked at a family reunion by a great aunt you’re not sure you’re actually related to as she lines you and your parents up to determine who you resemble most. However, it is now a question being asked by social...
eMarketer estimates that US social network ad spending will grow 31.6% in 2013. Are brands looking deeper than just pumping money into targeted display ads delivered on social media platforms? 73% of respondents surveyed by Forrester Consulting were found to use Facebook branded pages to deliver...
For content providers and advertisers, there is an increasing issue with device fragmentation. The rapid growth of smartphones and tablets, internet-connected TVs and soon-to-be web-enabled everyday devices means digital content must meet the needs of an ever-increasing number of screens and sizes. The proposed solution? Responsive...