The Perfect Age
A recent Harris Poll surveyed 2,242 adults in July, asking Americans what age they’d like to live at if they could freeze time and live forever in good health. The average answer of ALL responses was… 50.
Apartment Trends

Is the American Dream getting a makeover? RENTCafe experts analyzed a ton of data pertaining to apartment renting, and it confirmed a trend already evident around the nation. Many Americans are starting new households, downsizing from large homes, the appeal of a simpler, apartment life is...

Is the Next Baby Boom Coming?

Until recently, it was believed that another wave of baby boomers seemed highly unlikely. The recession sent birth rates in the U.S. plummeting. Having declined all throughout the 90s, the number of women entering childbearing years is at an all-time high and continuing to rise. These...

How To Attract Young Renters

Millennials… the coveted demographic. Wikipedia says characteristics of the generation vary by region, depending on social and economic conditions. However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies. It is believed that they will save the housing market,...

Will the Echo Boomers Save the Housing Market?

The housing market has a huge impact on the health of the economy. With the seemingly upturn of the market, the catalyst will most likely be demographics. Generation X (thirty-somethings) is small relative to the one that came before it — the baby boomers — and...

What Do Millennials Want in a New Home?

Millennials buying homes now are different from the group that will be entering the market in the next 15 years. Also known as Generation Y or the Echo Boomers, this group numbers 80.8 million, according to the U.S. Census Bureau. The Bureau actually estimates that Millennials could number 92.9...

Chronology of the Generations

There have been many conflicting attempts to classify the generations of the western world. The chronology through the early part of the Baby Boomer generation has been widely accepted; however it is harder to define the newer generations. Do we attach them to population dynamics...

Shift in Buyer Wants and Needs

Aging boomers are reluctant to sell their homes for two reasons. One, they may be in trouble with their mortgages and are waiting for the market to rebound and two, they are healthier than their parents’ generation and will likely delay the move to retirement...