When it comes to selling a green home, your marketing needs to be different than what you would do for a typical home, which competes on price and features. Green homes are won over with their value (lower utility bills, less toxins). So how do you...
Does a shopper really make purchasing decisions based on how a company treats its employees and the environment? Believe it or not this is becoming a bigger and bigger concern for shoppers. We’re not talking just organic, tried and true “green” brands; more and more, these...
Builders may view attracting today’s eco-friendly young renters as expensive and annoying, but the payoffs are becoming more evident every day. By being greener, operating costs can be lowered and rents can be raised with more convenient, walkable spaces for renters. Renters are looking for communities where...
Millennials… the coveted demographic. Wikipedia says characteristics of the generation vary by region, depending on social and economic conditions. However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies. It is believed that they will save the housing market,...
Green building used to be for an elite group of choosy environmentalists; in 2011 it’s nearing the new standard. Here aresome tips to help you figure out how to build “green” in your community. Size matters: The best green homes have just enough space and no...