If you spend enough time around marketing professionals, you’re bound to learn the word “content” is on the tip of everyone’s tongue. The term is so ubiquitous, it often gets mixed up with other forms of marketing. Though it has many things in common with...
Extra! Extra! Read all about it! Newsletters are still a great way to market your services to prospects and current clients. Serving as both a brand refresher and a new marketing tool, newsletters have the potential to keep you on a customer’s radar while also...
Believe it or not, every person who watches television, reads books, listens to the radio, checks email, peruses the internet, or simply owns a cell phone, is an expert on advertising. We all specialize in the kind of advertising that engages our individual interests, speaks...
Marketing isn’t all glitz and glamour. Staying in tune with what’s cool now is important when promoting a brand but some clients need help creating emotional messages that never go out of style. When working with clients that provide care-based services, you’ll have the opportunity...
At Idea Associates, we understand the importance of offering comprehensive creative and digital solutions for the modern real estate brand. That’s why we pride ourselves on being a full-service marketing agency. But what does that mean exactly and why is it important in the information...
Done right, social media contests are a brilliant way to get your audience excited about your brand and engaged in your content. Winning a contest feels great and when the consumer is in a good mood, they’re more likely to make purchasing decisions in your...
According to a post by Mark Zuckerberg, Facebook’s News Feed is going to see a major overhaul in the near future. After an exhaustingly long year of explosive news (and fake news) sharing on the social network, Facebook titans have finally decided enough is enough....
Technology is constantly changing. From small enhancements that make everyday items easier to use to never-before-seen innovations that change the world, this evolution never stops. Though some advancements may make their predecessors obsolete, it’s important to marry old and new when it can better our...
Email marketing can undoubtedly function as a useful promotional tool. But for the average consumer, a misguided email campaign has the potential to be just as much of a nuisance as telemarketers who refuse to remove you from their phone list. An effective e-blast compels...
In today’s digital landscape, it’s detrimental for a business or brand to shy away from an active online presence. Costumers use social media to engage, research, and build familiarity with a brand and if your social presence is non-existent, chances are, so are your customers....