Why You Should Be Retargeting Your Audience

Retargeting has been a buzzword in the digital marketing industry for quite some time now. Yet advertisers are rarely leveraging it across their marketing mix, despite the strong trends we found below. According to AdRoll, who surveyed and analyzed their retargeting data from over 11,000 US...

Should Your Emails Be Optimized for Social Media?

With the enormous power and popularity of social media continually on the rise, many people have abandoned email marketing as part of their digital strategies. We disagree – you still need emails, but it’s time to reassess how you integrate them into your social media...

Are You Destroying Your Email Open Rate with These Mistakes?

Imagine having what you think should be a successful email campaign lined up and ready to go: the perfect customized template that shows off your brand, hot content that your clients are looking for, a call to action, and even a catchy, intriguing subject line. Bam!...

Is Email Already Outdated?

Ad reps are messaging me on Facebook. Clients text me approvals. Vendors tweet me support answers. Unlike the teens in my home, I don’t yet Instagram, Vine or SnapChat for business! With all these flashy “millennial” ways to communicate… is email already outdated? Not yet! According to...

Does Gmail’s New “Tabs” Feature Affect Your Marketing?

Gmail’s new system has caused quite an uproar among marketers. If you haven’t heard, Gmail, when viewed in a non-mobile environment, now automatically segments received emails into three folders, accessible with tabs at the top of inbox. These folders are “Primary” “Social” and “Promotions”. Primary...

Email Marketing Isn’t Outdated

Email marketing may not seem as hip as the next “latest and greatest” social toy, but it is still a reliable way to generate leads and convert prospects for your business. But you have to do it right. Ask yourself these questions before you launch your...

The Secret of the Email Signature

If you're a true marketer you are most likely already using your own email signature to provide information about who you are and where you work. If you’re not… do it now! Did you know that you can update your signature to reflect the marketing campaigns...

More Adults Tweeting All the Time

A recent Pew report indicated that the fraction of "online" adults who use Twitter on a typical day has quadrupled over the past 18 months. What’s an online adult? Someone who uses Internet and email, at least once in a while. About 80 percent fit...

Improve Your Email Campaign

Getting customers to engage with your email campaign is a big factor in its effectiveness. How do you create a campaign that your customers will read regularly? Content is king, but design is the magic key to the kingdom. If you’ve been sending plain text emails...

Are You Getting Traffic from Social Media?

You may have steadily increasing followers and ‘likers’ each week. Are they buying from you or just lurking? Content is king, but content alone won’t turn your fans into leads. Where are the opportunities to convert them? RSS vs. Email Subscriptions RSS has become one of the most...