Paid Ads or Branded Pages?

eMarketer estimates that US social network ad spending will grow 31.6% in 2013. Are brands looking deeper than just pumping money into targeted display ads delivered on social media platforms? 73% of respondents surveyed by Forrester Consulting were found to use Facebook branded pages to deliver...

Internet Radio Has a Special Appeal to Marketers

According to a new eMarketer report, “Internet Radio: Marketers Move In” the Internet radio audience is growing. Shifts in consumer listening behavior from terrestrial radio to streaming stations have users embracing internet radio on a growing range of devices. Internet radio advertising currently is a very...

Has Print Media Fallen Behind for Good?

Though the death of print media was declared in late 2006 it actually made a bit of a comeback in 2010. Next it became well known that the Internet is the place that consumers increasingly spend their media time. Today we know that people are...