Our brains are bombarded with messages by the minute. We spend so much time online and on our smart devices that we’ve become rather blind to standard ads, even when they are animated and flashing - competing for our attention. Are you familiar with “ad...
Many companies are still filling their website and sales materials with marketing fluff and copy that is all about them. They are still missing out on a very important element – finding the emotional benefit for your products or services. Do you focus all your energies...
Color is something that nearly every person interacts with, at some level, every day. From nature to traffic signs to advertising, color is everywhere, so much so that it is easy to take the use of color in your company’s logos and designs for granted...