It’s obvious that the value of trade shows is the face-to-face networking with your buyers. But do they still work? Or do attendees simply get lost and overwhelmed? What if you could have a way to interact with your potential buyers before they even step foot...
Part of the appeal of brands joining Twitter is the accessibility it affords the customer, both for complaints and positive comments. Are brands really using this priceless opportunity to connect with their customers or are they making it worse with their silence? While 90% of 50...
LinkedIn has more than 175 million users; over half include business owners, managers, senior management and C-level executives. For business development, LinkedIn delivers a professional audience – a stream waiting to be tapped into for real business leads. Just like any social networking platform, you...
We can’t say this enough: just because you have Social Media profiles for your business does not mean you have a Social Media strategy. As with all marketing initiatives, you need a strategy and measurable goals. Without these things in place as a foundation, you...
Now that every company seems to have a Facebook page, it’s no longer enough for yours to be plain corporate vanilla. Having a page with a logo as the main identifier and a handful of status updates posted periodically simply won’t cut it. You need to...
Make it obvious that you’re not tweeting your own content. If you’ve hired a company to coordinate and manage your Social Media, remember that they are writing and tweeting in your company’s voice. The “tone” should be consistent with your business. The absolute WORST thing...
“Language forces us to perceive the world as man presents it to us.” ~Julia Penelope How you choose your verbal packaging when making a presentation can make or break a sales opportunity. Below are five sets of words that repel versus engage your prospect. Cost vs. Investment When...