Brick-And-Mortar

Living in the digital age doesn’t mean shopping at physical stores is a relic of the past. Consumers are still frequenting brick-and-mortar locations, even if their product research starts online. As a matter of fact, online retailers are expanding into physical stores to capture customers...

Testimonials

Marketing professionals spend no shortage of time, money, and resources in an effort to successfully promote their products and services. Though many of the strategies used by industry professionals are effective, it’s hard to beat the influence of word-of-mouth. Happy customers are your greatest advocates,...

COVID-19 Messaging
Context is Key

Believe it or not, every person who watches television, reads books, listens to the radio, checks email, peruses the internet, or simply owns a cell phone, is an expert on advertising. We all specialize in the kind of advertising that engages our individual interests, speaks...

A Portrait of Home

One of the key components of successful real estate marketing is providing a variety of detailed visuals for your audience. These visual elements can come in many forms, including photography and videos. Though the use of real imagery is very effective when marketing your properties,...

A Sense of Place

For 30 years, Idea Associates has helped market over 500,000 living spaces across 16 different states. In all of our campaigns, we’ve striven to create a sense of place for our clients and their customers. Here’s how we do it. Lifestyle Any place worth residing is more...

Mixed-Use or Mall?

As I was traversing the dozens of stores and restaurants in Ponce City Market, a thought crossed my mind. “Isn’t this basically a mall?” The decline of shopping malls in America is nothing new, but I’ve found myself fascinated by their epic demise when mixed-use...

Marketing with Care

Marketing isn’t all glitz and glamour. Staying in tune with what’s cool now is important when promoting a brand but some clients need help creating emotional messages that never go out of style. When working with clients that provide care-based services, you’ll have the opportunity...

Stunt Marketing

Stunts aren’t just for adrenaline junkies. Marketing professionals know the benefits of a great publicity stunt and its ability to generate massive amounts of buzz. Just like the fantastical stunts of the Evil Knievel era, publicity stunts are risky feats that can result in big...

Direct Mail Marketing

Believe it or not, direct mail marketing can be as multifaceted as a digital campaign. As a marketer, you wouldn’t assume that doing all of your digital ads on a computer means they can’t be diverse and engaging. So don’t let the paper mail medium...

Full-Service Marketing

At Idea Associates, we understand the importance of offering comprehensive creative and digital solutions for the modern real estate brand. That’s why we pride ourselves on being a full-service marketing agency. But what does that mean exactly and why is it important in the information...