Why Facebook Live Works For Real Estate

When you’re advertising your real estate company on social media, it can be a little daunting to jump on all of the new trends that come with platforms like Facebook and Twitter. And, if you’re marketing a business, it probably is best not to jump...

The Next Frontier in Web Design: Age Responsive Design?

Just like everything else in life, your age and phase of life has a big impact on how you use the internet. Think about it in the terms of your last family gathering: While the 5 year old on an iPad is looking for a...

Closing The Real Estate Buyer-Agent Gap

Millennial homebuyers are finally diving in to the real estate market. And, as the entire housing industry breathes a collective sigh of relief, agents and brokers are faced with a new issue – the buyer-agent gap. Real estate has been one of last industries to...

Web Design 101: Make Your Users Anxious But Not Too Anxious

“Interstitial Anxiety” may sound like a term that belongs more in your Freshman Psych textbook than a blog post about web design. But, if you’re building your website, it’s something you’re probably already familiar with, even if you’ve never been able to put your finger...

What You Really Need to Know About Facebook’s Algorithm

Even if you’ve never heard of a Facebook algorithm before, if you’ve used the platform in the last few years, you’ve been affected by it. The easiest way to describe what the algorithms actually do is by breaking down a scenario we’ve all seen before...

How to Make Your Website Feel ‘Bespoke’

Here at Idea, we’re constantly on the lookout for what’s new and fresh in web design, which means we spend a lot of time looking at the design of new websites. But, in our most recent research, we’ve found that we’re coming across more and...

Snapping Your Way to Real Estate Success

Snapchat isn’t exactly a new social media platform, but it’s finally making its way from the land of ‘novelty teen obsession’ to ‘effective social media tool’. In the past year, awareness of Snapchat among Americans 12+ has grown to over 70%, meaning that more Americans...

4 Signs It’s Time for a Rebrand

Your brand is your calling card, and if you’ve been in business a while, the idea of changing things up may seem daunting, at best. But, when done right, and for the right reasons, a rebrand can help your business move into the future and...

Facebook Ads – What Works Best for Real Estate?

Every month, 1.65 billion users log into their Facebook accounts to scroll through their newsfeeds. These users have shared their lives with the platform, from the places they like to eat to where they work and their favorite sports teams. And, if you’re doing business...