Best of IdeaViews

Take a look at some of our most popular and shared posts below. Which one is your favorite?   ARE YOU STILL AVOIDING RESPONSIVE WEBSITE DESIGN? Maybe you think your web developers are making up reasons to redo your website. But if your current site is not mobile-friendly...

What is the Real ROI on Social Media?

It’s a question social media professionals come across a lot. How do you measure a successful campaign? Where are the numbers? Does this practice really bring any value to my business? Many brands choose to answer these questions by leaning on the numbers; they point...

Foursquare’s New Self-Service Ad Platform
The CEO and founder of Foursquare announced that it was putting its recent $41 million from investors into helping the mobile search and location-sharing platform move away from its perception as a simple “check-in app” and “get closer to being able to prove that there’s a real business here.”
Getting Mobile Engagement from Your Audience

According to Clickz.com, a recent study by Initiative (a media agency) revealed that voucher codes, QR codes, and brand mobile websites drive the most engagement from consumers compared to mobile banner ads. It clearly shows that activities that can only happen on mobile yield the most...

Creative Ways to Run B2B Social Campaigns

Consumer brands have it easy, using specific campaigns to collect likes, create conversation, and distribute coupons. Meanwhile, B2B marketers have more sophisticated needs and no technology to help deliver. For B2B social strategies, having people follow you is not enough. Lucky, there are finally new approaches...

LinkedIn – Now You Can Share Visual Items in Your Status

Less than a month after it introduced multimedia content to users’ profile pages, LinkedIn has rolled out similar functionality for status updates. You can now upload images, documents, and presentations to any post. This new feature will provide users a much broader and richer opportunity to...

Is Your Facebook Page Working for You?

Twitter and Google + may have millions of users but no other social network is as powerful as Facebook. If your business doesn’t have a Facebook page you are missing out on a huge potential audience, high engagement levels and targeted traffic. But even if you have...

An Inside Joke

In the world of advertising, there are a million approaches to getting an audience’s attention. But what drives engagement? Based on some trends, intentionally visually confusing ads. These ads don’t make sense on the first pass, or the second, or maybe even the third. They...

It’s All About the Visual

First there were Blog posts. Then our ADD minds shortened them to Facebook updates and tweets. Now we seem to prefer to receive and share our information visually, using sites like Instagram and Pinterest. How do brands keep up and find their way amid the...