Tablets and Smartphones Drive Ad Response

Consumers are more responsive to ads on tablets than smartphones, but both devices are driving high levels of engagement with advertising and media, according to a new study by the Interactive Advertising Bureau. The research found nearly half (47%) of tablet owners and a quarter...

Tips on How to Write Newsletters for Nonprofits

At Idea Associates we work with many Nonprofits as a way of giving back to the community. Here are some tips on how to write engaging newsletters that will get opened, read and acted on by Nonprofits’ target audience. Ask what your audience wants and deliver...

Millennials: Lazy and Entitled?

New studies by The Boston Consulting Group, Barkley, and Service Management Group show Millennials in stark contrast to their reputation as the lazy and entitled generation. In fact, they are actually engaged in consumer influence with distinctive buying habits. According to Christine Barton, a partner at...

Still Think Size Matters?

You’re a social media marketer – are you still worried about quantity over quality for your success measurement? Does size matter? Really? In a recent study, 75% of the respondents really are still worried about size. Sure, it would look great to be able to tout that...

5 Social Media ‘No Nos’

When social media is done right it can add tremendous value and voice to your clients’ marketing plan. Unfortunately, there are still so many businesses that are missing the mark and solely using it as an extension of their brochure or sales pitch. Here are five...

Why Isn’t My Facebook Community Growing?

Are you wondering why your Facebook Page's community isn’t growing faster and why people aren’t engaging? Growing a community is harder on a Facebook Page than on other forms of social media. The level of engagement and result of your efforts must be tied to a...