What’s Important for the New Home Office

Between self-employment and telecommuting, the home office is now a hot residential amenity that is quickly becoming the standard. According to Entrepreneur.com and Global Workplace Analytics, almost 25 million Americans are calling home “the office” at least one day a week, a population that is...

Attracting Clients: Do You Market to Their Emotions?

Many companies are still filling their website and sales materials with marketing fluff and copy that is all about them. They are still missing out on a very important element – finding the emotional benefit for your products or services. Do you focus all your energies...