Helping… the Future of Marketing?

Marketing is ultimately doing your best to tie interests to actions. Linking interest and action hopefully will create a prospective customer, which is called “filling the top of the funnel.” There are 3 ways to fill the top of that funnel: Top of Mind Awareness Maintain a consistent...

The Benefits of Keeping Your Blog Up to Date

How often do you update your blog? Whether it’s daily, weekly, or monthly (not recommended!), it should be consistent. Your readers come to expect new information regularly from you, and it is far worse to have sporadic entries posted than to have no blog at...