Millennial homebuyers are finally diving in to the real estate market. And, as the entire housing industry breathes a collective sigh of relief, agents and brokers are faced with a new issue – the buyer-agent gap. Real estate has been one of last industries to...
It’s sort of an unexpected turn in the multi-family housing market - Boomers in search of a new lifestyle are selling their homes and seeking out multi-family housing. Though once associated mainly with twenty- and thirty-somethings, the appeal of flexible options, lower living costs and...
Even if you’ve never heard of a Facebook algorithm before, if you’ve used the platform in the last few years, you’ve been affected by it. The easiest way to describe what the algorithms actually do is by breaking down a scenario we’ve all seen before...
Here at Idea, we’re constantly on the lookout for what’s new and fresh in web design, which means we spend a lot of time looking at the design of new websites. But, in our most recent research, we’ve found that we’re coming across more and...
Snapchat isn’t exactly a new social media platform, but it’s finally making its way from the land of ‘novelty teen obsession’ to ‘effective social media tool’. In the past year, awareness of Snapchat among Americans 12+ has grown to over 70%, meaning that more Americans...
Traditionally, Fall is the time of year when activity in the housing market slows down, after a booming spring and summer. But, as 2016 has been a year of bucking trends in the real estate industry, what should we expect as fall approaches? Strong Seller’s Market 2016...
It may seem hard to believe, but we’re already at the point in the year where 2017 is closer than 2015. And since social media is an ever-evolving medium, it’s time to think about what you’ll be doing online in sixth months’ time so you’re...
Your brand is your calling card, and if you’ve been in business a while, the idea of changing things up may seem daunting, at best. But, when done right, and for the right reasons, a rebrand can help your business move into the future and...
Whether you’re rebuilding your website in-house, or using an agency to get the job done (by the way, we know some people who can help you out, if you’re looking!) – chances are, you’re faced with a lot of options and decisions that can get...
Every month, 1.65 billion users log into their Facebook accounts to scroll through their newsfeeds. These users have shared their lives with the platform, from the places they like to eat to where they work and their favorite sports teams. And, if you’re doing business...