WIIFM?

Though it may look like the call letters for your local radio station, answering the acronym WIIFM is actually one of the most surefire ways to create a successful marketing campaign in 2016. But, what does it mean? And how does it affect my marketing?   “What’s...

3 Tips for Reaching Boomers on Social Media

Social media, once thought to be the land of Millennials and the occasional Gen-Xer, is now the domain of almost all generations, but most especially the Boomers. While they may be considered ‘late adopters’, adopt they have, and Boomers are doing social their own way....

Material Design: Teaching you to brand like Google?

For a few years, ‘flat’ has been the reigning buzzword in the design world. Clean, sharp lines with little shading or drop shadow paired with simple vectors and plenty of white space have provided a respite from the once popular ‘3D’ look of the early...

It’s Time to Tell a Story.

It’s a question that has haunted marketers for generations, and seems to have only been amplified in the oversaturated digital age – how do you get your consumer to stop and pay attention to what your post or tweet has to say? Even better, how...

Why and How to Use Cinemagraphs in Your Marketing Campaign

Now that GIFs are the stuff of redditor reactions and Facebook Comment strings, what is the next step for the design-savvy marketer looking to use an eye-catching moving image? It’s called the Cinemagraph. Though the term may sound like the name of a course at...

A Social Presence Doesn’t Make You ‘Cool’ Anymore…

This March, Twitter turned 10 years old. That means for the past decade people have been churning out 148 character messages to the world expressing everything from their personal opinions to advertising messages. On average 6,000 of those tweets are sent per second and all...

Why Should You ‘Like’ Social Media?

As many may well know, simply having a website alone will never guarantee new business, nor does just getting high amounts of traffic and attracting leads. Since social media is the newest kid on the block, many still do not realize its potential for driving...

Top Ad & Marketing Trends to Dominate 2016

  If the past few years have taught digital marketers anything, it’s that keeping up with effective Internet promotion techniques is no easy task as the online marketing and advertising industry grows increasingly complex. A recent Gartner survey reveals that digital marketing is now the mainstream, and 98%...

Facebook’s New Dislike Option – Not What We Thought

We’ve been hearing for quite some time that Facebook plans to add a “Dislike” button. Why is there a need? Specifically if someone posts a sad or negative update, you want to show your support by liking the update; at the same time you wonder if...

Should You Forgo Your Website for a Facebook Page?

Maybe you’re looking at your budget while deciding on your company’s web presence. You look at the costs of building and maintaining a website and you look at Facebook. You’ve been told you need both, but you’re not so sure. There are currently 40 million active...