Are Your Important Details Front and Center on Facebook?

Let’s talk about your “About” page on Facebook. Is it simply a snippet from your marketing brochure? Your company bio? Maybe it’s time to beef it up. You have a short amount of time to gain the attention of potential fans. Put the most relevant details...

Your Audience Wants Visual Storytelling

We are living in an age of News Feed overload. Not only are your Facebook friends constantly updating their statuses with photos, videos and apps, so are major brands. Brands must work harder to stand out and capture the attention of their followers now more than...

Cross Promoting Still Counts

Chances are, you have more than one social profile for your business, and you’re probably most active where the crux of your audience is: on Facebook. Promoting links to your other social profiles on Facebook lets your fans quickly and easily know where else they...

How to Leverage Facebook and Email Marketing Together

Facebook marketing and email marketing are both highly effective, but the overall result is much better when they’re used in conjunction with each other, according to AdEspresso.com. The first way to accomplish this is to enable social sharing abilities within your email marketing campaigns. You can...

Facebook’s Refined Targeting Features – Make Them Work for You

Facebook marketing has come a long way, even from 2012. Companies in general have gone from “Why should I care how many fans I have?” to 92% of all marketers now taking advantage of Facebook advertising. Over these past few years we’ve seen the success,...

How To Use Facebook for Your Business

It’s no secret that the vast majority of your potential customers and current clients have a Facebook account. Since Facebook collects an enormous amount of personal data, Entrepreneur tells us that it is the ideal platform to learn more about your target group and reach...

How Will You Use Facebook’s New Call to Action Buttons?

These days it’s hard to do any kind of business without having a Facebook page. Although many people gripe about the constant changes to Facebook’s layout, the truth is they’re perpetually building new ways for people to interact with businesses. That’s why the new Call to...

Is Facebook Video Stealing YouTube’s Thunder?

I’m sure you’ve noticed your Facebook Newsfeed is now heavily populated with short videos, and people are sharing them like crazy! What does this mean for YouTube? Socialbakers analyzed over 180,000 Facebook video posts across 20,000 Facebook pages and reported that marketers are increasingly opting away...

Why Should You Use Facebook Graph Search?

Facebook’s Graph Search may seem complicated, but it’s a priceless way to find information on your competitors and locate new “likers” for your page. How? PostPlanner recently mapped out some of the great uses for this tool, starting with Local Search. When looking for local businesses, whether...

Why the Ice Bucket Challenge Was a Marketing Success

I’m sure your Facebook news feed is full of videos of celebrities and friends participating in the #IceBucketChallenge. In case you’ve been living under a rock this month, The Ice Bucket Challenge is a campaign to raise awareness for Lou Gehrig’s disease, which is a...