Are You Marketing or Telling a Story?

People relate to other people — not businesses. That is the driving force behind all successful social media channels today. So what is the best way to connect with your customers and clients? Through stories. Humans have been exchanging stories since the days of cave drawings....

Teens Are Losing Interest in Facebook – What Are They Turning To?

CNet.com recently reported: Piper Jaffray’s semi-annual report on teen preferences revealed that Facebook continues to lose appeal with teenagers. What’s taking its place? Piper Jaffray's spring 2014 report Taking Stock With Teens, published in April, surveyed around 5,000 teens spanning fashion, video games, Apple products, and social...

How to Stay in Your Fans’ Newsfeed with Great Content

With all the changes to Facebook’s news feed algorithm, these days it’s known that fewer fans are seeing posts from business pages. We hear a lot of businesses complaining about this, but let’s be reasonable – Facebook owns Facebook. They’re going to change things. Frequently. Instead...

How To Get More Facebook Likes Authentically

You may be posting the best content relevant to your business, but if no one sees it your ROI is probably not easily quantifiable. According to a recent article on pamorama.net: 49% of social media users share content that allows them to inform others about things they...

What Is the Gen X Social Network of Choice?

Today, Gen X is often overlooked, as they are a smaller generation than Baby Boomers and Millennials. But they are still substantial at 65 million! According to eMarketer, this generation came of age alongside the Internet. Most use social networks and smartphones religiously. For marketers using...

Retargeting Facts That May Surprise You

Serving ads to consumers based on their previous Internet actions, otherwise known as Retargeting, has proven to be a uniquely powerful form of online advertising. According to a recent article on ConvinceAndConvert.com, you may be surprised to learn some of the facts and figures. Here are...

Where Will Social Customers Be in 2014?

There is a social network for everything. Vocus.com recently published data that looks at the bigger social networks to see where they will be in 2014: Facebook, Twitter, Google +, Pinterest and LinkedIn with a nod to Instagram and Tumblr. Here are some highlights: Facebook A Nielsen study...

What Are the Top Digital Media Buys?

Ad Age put together a great list of the top premium online ad placements sourced from media buyers and sellers. The industry executives based their data on the ads’ ability to attract sizeable audiences and justify substantial spending. The top sites listed in this article were...

Who do You Look Like? Facebook’s New Look Alike Audiences

Generally this is a question asked at a family reunion by a great aunt you’re not sure you’re actually related to as she lines you and your parents up to determine who you resemble most. However, it is now a question being asked by social...

The Psychology of the “Like”

If you’ve never posted a Facebook status that you found funny/amusing/interesting, and then anxiously spent the next hour checking your phone or computer obsessively to see who “liked” it, then you probably don’t use Facebook. The Facebook “like” is now a form of social validation...