Top Social Sites in April 2013

For the month of April 2013, there are some interesting changes in social network rankings. Here are the highlights: Rising Up YouTube continues to rise to its highest level ever. As the number two search engine in the world, it started to move up from November 2012....

Paid Ads or Branded Pages?

eMarketer estimates that US social network ad spending will grow 31.6% in 2013. Are brands looking deeper than just pumping money into targeted display ads delivered on social media platforms? 73% of respondents surveyed by Forrester Consulting were found to use Facebook branded pages to deliver...

Is Your Facebook Page Working for You?

Twitter and Google + may have millions of users but no other social network is as powerful as Facebook. If your business doesn’t have a Facebook page you are missing out on a huge potential audience, high engagement levels and targeted traffic. But even if you have...

Facebook Adopts the Hashtag?

According to the Wall Street Journal, Facebook is working on incorporating the hashtag, one of Twitter's most iconic markers, into its service by using the symbol as a way to group conversations. If you’re not familiar with Twitter, the hashtag—a word or phrase preceded by the...

Do You Have a Visual on the Future of Social Media?

Over the past few months it’s become obvious that the fastest growing social networks are Pinterest and Instagram.  Facebook image posts seem to generate more reach, likes and comments than any other type of content.  On Twitter, links to images are becoming more popular than...

Google+: New Social Tactics?

Google doesn’t seem to like competition. It is challenging its rival, Facebook, by using a controversial tactic: requiring people to use the Google+ social network. What? That’s right – if you create an account on ANY of Google’s products such as Gmail, YouTube and even the...

One Negative Experience? Look Out!

How important is online brand reputation to today’s connected consumer? If you want to truly see how they rely on each other for purchasing decisions read these scary stats below: 80% of consumers change their mind after reading a single bad review (Cone Communications). 96% of Facebook...

Making the Most of Your Facebook Cover

Facebook page timelines offer great features for your business, including the ability to pin and highlight posts, add your company’s milestones, and monitor engagement with page insights. But it’s the cover image that makes the first impression. Are you leveraging this visual to make the right...

It’s All About the Visual

First there were Blog posts. Then our ADD minds shortened them to Facebook updates and tweets. Now we seem to prefer to receive and share our information visually, using sites like Instagram and Pinterest. How do brands keep up and find their way amid the...