It’s the Number of Likes That Count, Right?

Having a decent number of “likes” on your company Facebook page most certainly gives off a good first impression. If I were going to like someone’s page and saw that there were only two other “likers”… yikes. However, it doesn’t stop there. A good social media...

Are You Wasting Time with Social Media?

We can’t say this enough: just because you have Social Media profiles for your business does not mean you have a Social Media strategy. As with all marketing initiatives, you need a strategy and measurable goals. Without these things in place as a foundation, you...

Goodbye Vanilla Facebook Pages

Now that every company seems to have a Facebook page, it’s no longer enough for yours to be plain corporate vanilla. Having a page with a logo as the main identifier and a handful of status updates posted periodically simply won’t cut it. You need to...

What’s In Your Social Media Marketing Strategy?

Social Media – it puts you where your users and buyers are. It lets you share the voice of your organization, get real time feedback for your products, build client loyalty, and segregate your target audience. What does Social Media Marketing entail? Do you have a...

How to Cut Down on Social Media Clutter

Update your tweets. Set a new Facebook status. Foursquare, Instagram, Meetup, Pinterest, Tumblr… it’s enough to make you a little crazy keeping up with your content. But what happens when you need to change your settings? You have to click through site after site looking for...

How to Get a Social Media Audience

Setting up Social Media profiles for your business may seem like the hardest part; you have to know the technology to accurately create them, have appealing graphics, and know how to sprinkle the right keywords into your about page. Most people assume if they master this...

Are You Making These Marketing Mistakes?

Where’s my audience? Did you rush out to create a kickin’ new website, Facebook page, and Twitter account? Great! You’re ahead of the game. Except, after that you sat back and waited for fans, followers, and customers to flood your contact page and phone lines. Just because...

Newcomer Takes the Cake with Women

As the new kid on the block, Pinterest seems to be already beating Twitter and Facebook when it comes to trust among women. According to BlogHer’s annual study on women and social media, 81 percent of women said they trusted blogs and Pinterest, while 67 percent...

Social Media Dollars Increase

In an Advertiser Perceptions semiannual survey of nearly 1,200 people involved in deciding how ad dollars are spent digitally, 59% of respondents said they would increase social media ad spending in the next 12 months. The survey also found that social media marketing will make up...

It’s Time for Timeline to Hit Brand Pages

Rolling out in small waves since September, Facebook’s Timeline profile format is finally available for brand pages. While many of the features are the same as the consumer version, Timeline for business pages also adds features not previously available to brands. Instead of posted content having a...