How Well Do You Know LinkedIn?

LinkedIn has been proven more effective at generating leads than Facebook or Twitter, especially for B2B companies. It boasts over 100 million users and affords brands and individuals the opportunity to build valuable industry connections that can lead to new business, co-marketing and affiliate agreements....

Still Think Size Matters?

You’re a social media marketer – are you still worried about quantity over quality for your success measurement? Does size matter? Really? In a recent study, 75% of the respondents really are still worried about size. Sure, it would look great to be able to tout that...

Valentine’s Day is Coming… Are You Courting Your Readers Properly?

Remember when you first started dating your special someone? Did you jump in, head first with expectations of what they “owed you” or were you constantly thinking of little things you could do to surprise them and make them smile? A card, an impromptu dinner,...

Will Social Media Play a Role in the 2012 Election?

According to a recent study by Digitas, six in ten social media users expect candidates to have a social media presence.  Facebook has definitely had influence: Barack Obama’s fan page has 23 million likes, the most liked politician on Facebook. The same study also revealed that...

Why Isn’t My Facebook Community Growing?

Are you wondering why your Facebook Page's community isn’t growing faster and why people aren’t engaging? Growing a community is harder on a Facebook Page than on other forms of social media. The level of engagement and result of your efforts must be tied to a...

Are Retail Brands Easier to Like on Facebook?

According to a Crowd Science survey, branded Facebook pages had the lowest number of “likes” (9% of users). The most popular reasons for “liking” a page tied between showing support and finding the content valuable, both at 28%. Online buyers showed they were more inclined to...

Top 7 Social Networking Sites for Real Estate

Here are the top seven social networking sites that benefit anyone in the Real Estate industry. 1. Facebook Now reaching 800 million active users, Facebook is one of the easiest ways of finding prospective customers within any given area. For real estate you can target very specific...

Facebook: Big Brother Has Arrived

USA Today recently reported that Facebook has touched a nerve with a broad range of critics upset about the social network's latest batch of online sharing technology. Experts shared their views on Timeline, a feature that maps everything a user has ever done on Facebook, and...

Why Do You Need Testimonials?

Word of mouth is the oldest and most tried-and-true form of advertising. Why? Because it works! A potential client hears positive reviews about your services from someone they trust and they will even cast aside inconveniences to hire you. Unfortunately, word-of-mouth advertising reaches a very...