Why Should You Use Facebook Graph Search?

Facebook’s Graph Search may seem complicated, but it’s a priceless way to find information on your competitors and locate new “likers” for your page. How? PostPlanner recently mapped out some of the great uses for this tool, starting with Local Search. When looking for local businesses, whether...

How Often do You Audit your Social Media?

An audit reviews all social media accounts and content, compares them to company goals, and then determines if changes need to be made. Some questions to consider when performing a social media audit include: Who do you want to reach? Why? Are you reaching them where they frequent? What...