Millennials Aren’t the Only Apartment Dwellers

Millennials are the obvious target demographic for hot new apartment properties as they move away from Mom and Dad, but what if their neighbors ARE Mom and Dad? Yes, empty nesters are starting to flock to apartment living as their children go off to college and...

Do Consumers Prefer New Homes to Existing?

Builder Online says yes, naming larger closets, open floor plans, and roomy kitchen islands seen as big draws. Ironically, according to a new survey from Trulia, twice as many American consumers prefer a newly built home but are reluctant to pay extra for new. Forty-one percent of...

Attracting Clients: Do You Market to Their Emotions?

Many companies are still filling their website and sales materials with marketing fluff and copy that is all about them. They are still missing out on a very important element – finding the emotional benefit for your products or services. Do you focus all your energies...

What Buyers Really Want in a Green Home

When it comes to selling a green home, your marketing needs to be different than what you would do for a typical home, which competes on price and features. Green homes are won over with their value (lower utility bills, less toxins). So how do you...

Powder Rooms – a Sneaky Luxury

Ah, the powder room. Tiny but it can pack a punch in terms of design and luxury. As a builder, it’s a place for you to be inventive. Since the space is usually really small, developers can experiment with more pricy hand-crafted, patterned materials. Have a...