How Do You Turn Clients into Number One Fans?

Many agencies think that once they create one great branding campaign, new prospects will start flocking to their office, anxious to become new clients. Suffice to say, in reality, that’s not how it happens. When clients are shopping for a full-service agency, they expect their branding to...

How to Build Your Brand’s Credibility Online

If you’re playing the social networking field, you know that there’s no magic formula to become a credible brand. It takes time and patience to build trust among your audience; however, consistency and frequency are not always the keys! You can consistently post about all...

Are Big Brands Leaving Customer Tweets Hanging?

Part of the appeal of brands joining Twitter is the accessibility it affords the customer, both for complaints and positive comments. Are brands really using this priceless opportunity to connect with their customers or are they making it worse with their silence? While 90% of 50...

Do Companies Follow Up on Social Comments?

Many companies approached with the idea creating social profiles for their business balk at the idea of customers having a forum to offer negative comments or complaints. We always tell them the same thing: they’re talking about you online anyway; why not encourage comments to be...

How to Break Into Mobile Without Breaking the Bank

How do you, as a small business owner cut through all the noise and reach today’s “always connected” customer? You don’t have to pay top dollar for the latest and greatest bells and whistles to go mobile. Here are a few ways to get started: Make sure...