I’ve been talking about information overload since IdeaViews first began, and it’s only getting worse. TV, smartphones, news feeds, video… no wonder we all have ADD. As marketers, it’s a delicate balance to give consumers just enough information to make them feel seen and understood,...
Builders are warming up to the importance of having an effective website that’s easily navigated and SEO-rich. But even the most well laid out site won’t help sales conversions if online leads are not being handled. Naturally, online leads used to only refer to those generated...
There is a gap between the way many companies and consumers view their social media accounts. This gap has proved to be toxic for any brand on any platform. Many businesses view social media as strictly a marketing tool and an extension of their advertising...
Where’s my audience? Did you rush out to create a kickin’ new website, Facebook page, and Twitter account? Great! You’re ahead of the game. Except, after that you sat back and waited for fans, followers, and customers to flood your contact page and phone lines. Just because...