You may think that Pinterest is for pictures of wedding cake and cats. You’re partially right, but it has rapidly become a growing medium for small businesses as well. Here are some ideas to leverage this social media newcomer for your business. Create interesting boards. Most companies...
Before you start pointing, clicking and uploading everything under the sun, have you figured out your brand’s goal for Instagram? Are you solely looking for a herd of followers or are you looking for engagement and loyal customers? This is the biggest decision every business...
One of the biggest mistakes brands are still making in social is overemphasizing themselves. Companies are spending time and money to acquire a larger audience so that they can talk at more people, while simultaneously ignoring the fact that those people aren’t message receptacles. They...
An audit reviews all social media accounts and content, compares them to company goals, and then determines if changes need to be made. Some questions to consider when performing a social media audit include: Who do you want to reach? Why? Are you reaching them where they frequent? What...
Setting up Social Media profiles for your business may seem like the hardest part; you have to know the technology to accurately create them, have appealing graphics, and know how to sprinkle the right keywords into your about page. Most people assume if they master this...
According to BusinessInsider.com, LinkedIn plans to launch two new functions for companies called "Targeted Updates" and "Follower Statistics." Targeted Updates will allow companies to segment their followers by a range of variables such as industry, seniority, job function, company size, non-company employees, and geography. They can...
Does your company avoid joining the social web for fear of witnessing or being a victim of spammers? Or, conversely, do you just accept that social networks come with spammers and do nothing about it? Neither is the solution for maintaining a smart social presence, so...
You’re a social media marketer – are you still worried about quantity over quality for your success measurement? Does size matter? Really? In a recent study, 75% of the respondents really are still worried about size. Sure, it would look great to be able to tout that...
When it comes to Twitter, do you have tumbleweeds blowing around your account? You may be seduced by those ads you see for tools that promise 1,000 Twitter followers in one click… but let’s be realistic. Many of those will be spam followers, or even...
Make it obvious that you’re not tweeting your own content. If you’ve hired a company to coordinate and manage your Social Media, remember that they are writing and tweeting in your company’s voice. The “tone” should be consistent with your business. The absolute WORST thing...