Today, Gen X is often overlooked, as they are a smaller generation than Baby Boomers and Millennials. But they are still substantial at 65 million! According to eMarketer, this generation came of age alongside the Internet. Most use social networks and smartphones religiously. For marketers using...
A recent survey by the NAHB reveals what prospective new-home buyers desire—and what they’re willing to pay for it. As the economy recovers pent-up demand is released and we see housing markets stabilize. As builders and buyers return, they are asking the next logical question: what...
I’ve written countless articles on getting your message to the modern woman, Baby Boomer, Gen X buyer, Millennial, and even the Tween. There’s a demographic virtually no one talks about… the guys. Has anyone explored how these cultural and economic shifts really affect them? How do...
Born between 1927 and 1945, The Silent Generation, also known as Traditionalists, tend to be in their 60s, 70s, and even 80s. Most Traditionalists are retired, but those that are still working seem to be largely aging partners, managers, or senior support staff. Some of their...
The housing market has a huge impact on the health of the economy. With the seemingly upturn of the market, the catalyst will most likely be demographics. Generation X (thirty-somethings) is small relative to the one that came before it — the baby boomers — and...
It’s not the Millennials that are the most savvy in the digital world. Generation X—the first generation to grow up with PCs—are the ones plugged in the most. These 34- to 45-year-old consumers are heavy users of digital tools, but they also watch more TV...
There have been many conflicting attempts to classify the generations of the western world. The chronology through the early part of the Baby Boomer generation has been widely accepted; however it is harder to define the newer generations. Do we attach them to population dynamics...
According to the NAHB, newly built, single-family home sales hit a record low in February, declining by 16.9 percent to be exact. These numbers reflect the continued uncertainty of consumers in the overall economy, not just that housing recovery is hesitating. While the ...