What Do Buyers Want?

A recent survey by the NAHB reveals what prospective new-home buyers desire—and what they’re willing to pay for it. As the economy recovers pent-up demand is released and we see housing markets stabilize. As builders and buyers return, they are asking the next logical question: what...

Does Gen Y Have a Passion Issue in the Workplace?

Generation Y entering the workplace is creating quite a stir. The New York Times refers to them as the “Generation Why Bother” and USA Today calls them pampered and high maintenance. The entitlement attitude is not going over well in the workplace. Is this generation really...

Developers Target Gen Y

Generation Y grew up being told that they needed to go to college so they could get a good job. Who could have foreseen was that many would be coming out of college only to find themselves thrust into a time when jobs are harder...

What are the Traits of the Silent Generation?

Born between 1927 and 1945, The Silent Generation, also known as Traditionalists, tend to be in their 60s, 70s, and even 80s. Most Traditionalists are retired, but those that are still working seem to be largely aging partners, managers, or senior support staff. Some of their...

Reaching Gen Y for Multifamily Housing

Is Generation Y really that social? Not online, but for community events? They may be, as long as there’s a specific focus with hands-on demonstrations. Stephens of Ross Management holds a positive view on this subject and says the current generation is indeed attracted to community...

How To Attract Young Renters

Millennials… the coveted demographic. Wikipedia says characteristics of the generation vary by region, depending on social and economic conditions. However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies. It is believed that they will save the housing market,...

What Do Millennials Want in a New Home?

Millennials buying homes now are different from the group that will be entering the market in the next 15 years. Also known as Generation Y or the Echo Boomers, this group numbers 80.8 million, according to the U.S. Census Bureau. The Bureau actually estimates that Millennials could number 92.9...

Chronology of the Generations

There have been many conflicting attempts to classify the generations of the western world. The chronology through the early part of the Baby Boomer generation has been widely accepted; however it is harder to define the newer generations. Do we attach them to population dynamics...

Five Ways to Ease Prospects’ Uncertainty

According to the NAHB, newly built, single-family home sales hit a record low in February, declining by 16.9 percent to be exact. These numbers reflect the continued uncertainty of consumers in the overall economy, not just that housing recovery is hesitating. While the ...

What Does Generation Y Want in Their Next Home?

So what’s one of the top desires Generation Y homebuyers have for their next home? You can probably guess it, walkability. This truth was recently reinforced at a NAHB conference in Orlando. Not only does Generation Y want to be able to walk to...