Does Gmail’s New “Tabs” Feature Affect Your Marketing?

Gmail’s new system has caused quite an uproar among marketers. If you haven’t heard, Gmail, when viewed in a non-mobile environment, now automatically segments received emails into three folders, accessible with tabs at the top of inbox. These folders are “Primary” “Social” and “Promotions”. Primary...

The Benefits of Google+

There always seems to be a new social network – so why try Google+? Over the last several years, online conversations have moved from blogs to social networks. The most engaging status updates, tweets and shares generate conversations, edging them up to the top of the...