What’s Effective in 2012 for Real Estate Marketing?

So, it’s 2012 and there are a multitude of options for marketing real estate. What should you spend your advertising dollars on? What funds allocated in your budget will offer the biggest reach, influence and return in the new media world? ActiveRain, the largest blogging platform...

Do I Really Have to Consider Mobile Marketing?

Maybe you’re still trying to figure out this Twitter thing and you simply can’t imagine why you should consider yet another “fad”. Guess what: Mobile marketing is no longer considered “out there”, it is here and still growing. If you’re not marketing your business to mobile...

Google AdWords Click-to-call Enhancement

Google recently announced its plans to roll out a new enhancement to its AdWords program in order to help mobile users connect more easily with advertisers. Coming soon, all non-clickable phone numbers displayed in AdWords ad text will be automatically converted into a click-to-call number. This...