Smartphones ownership has skyrocketed, and mobile technology will continue to grow to match demand, as consumers are moving toward mobile over PC. Marketers must evolve to meet this new way of life, and location based marketing is leading the way. Mobile ordering means more than using...
Mobile location-based ads can result in improved targeting and engagement for advertisers. But do they really work? It depends on their accuracy. Location accuracy is defined as where a user’s stated location is in relation to their actual location, which can vary depending on the source...
Is your website mobile-friendly? Do you still think that technology is not worth the extra effort? Not necessary? With the increase in smartphone owners, iPads, Tablets, Nooks and so on, companies will have to make sure their website can be accessed through these devices. If your...