Can Hashtags Help Your Brand?

Hashtags. We see them everywhere – in Twitter posts, on Facebook, Instagram, and even on screen during TV commercials. While some may find them entertaining, hashtags can be used to find and connect with your target audience, generate conversation, and build your brand on social...

Why the Ice Bucket Challenge Was a Marketing Success

I’m sure your Facebook news feed is full of videos of celebrities and friends participating in the #IceBucketChallenge. In case you’ve been living under a rock this month, The Ice Bucket Challenge is a campaign to raise awareness for Lou Gehrig’s disease, which is a...

How Brands Should Be Using Instagram

Before you start pointing, clicking and uploading everything under the sun, have you figured out your brand’s goal for Instagram? Are you solely looking for a herd of followers or are you looking for engagement and loyal customers? This is the biggest decision every business...