Out With the Selling, In With the Serving

In a recent article by Greg Harrelson on ActiveRain, he talks about how consumers control the mute button in today’s real estate industry. Yes, there are new technologies coming out regularly, but it’s the change in consumer habits that make the biggest impact. For example, consumers...

17 March, 2014
Helping… the Future of Marketing?

Marketing is ultimately doing your best to tie interests to actions. Linking interest and action hopefully will create a prospective customer, which is called “filling the top of the funnel.” There are 3 ways to fill the top of that funnel: Top of Mind Awareness Maintain a consistent...

03 November, 2011