Pinterest And Homebuilders

Pinterest may be one of the best social media platforms for Homebuilders to market their product. Pinterest lends itself to highly visual products like homes and good visually appealing posts can quickly go viral as they are pinned and shared across users. Let’s take a...

Recession Talk and Home Builders

As talks of an economic recession continue to increase, homebuilders’ confidence could change. Currently, builder confidence for single-family homes rose to 66 in early August. And their confidence has been well-founded given the circumstances. Optimism Amongst Home Builders Builders have 4 components that lead to this optimism....

The Challenges of Affordability in Home Building

Homebuilders are facing challenges in building housing that is “affordable”. Traditionally, housing that is affordable is defined as housing that can be afforded by people whose income is below the median household income. According to NAHB, 1/3 of U.S. households pay more than 30% of...