Inman News recently posted the results of a gender study – finding that men and women indeed have different buying styles when it comes to real estate. How exactly do they differ? Men are primarily left-brain dominant. They are specific and literal. If a woman wants something...
With the market seemingly recovering, the cost of rental homes is rising. Is it smarter to buy or rent? A new study indicates that in 98 out of 100 U.S. housing markets, buying may actually be the more affordable option. According to data from the real...
Downsizing has been a trend over the last several years, whether you are an empty nester eliminating yard work or a family adversely affected by past economic conditions. Builders are making this trend work for them with new designs and plans. Today buyers aren’t looking...
[caption id="attachment_2387" align="alignleft" width="198" caption="QR code for the URL of the English Wikipedia Mobile main page"][/caption] Mobile marketing for homebuilders has proven to now be more affordable and effective with QR Codes, which enable builders to create interactive experiences for potential homebuyers from almost any location...
The best time to purchase a home is in the late fall or early winter. For buyers, you want to look for homes when supply is higher than demand, which gives you greater negotiating room. Purchasing when supply is low and demand is high puts...
There seems to be something happening this year important enough to make it a 2011 trend. More than ever, buyers are asking about crime rates, security, and assurance of a safe investment. Cash buyers want to know they are investing in something safe, which is one...
In 2010, unmarried women made up 20 percent of all homebuyers, according to the National Association of Realtors, compared to 12 percent of single men. What’s responsible for such a variance? Some experts believe it is a sense of belonging, or “nesting” that drives single women...
Millennials buying homes now are different from the group that will be entering the market in the next 15 years. Also known as Generation Y or the Echo Boomers, this group numbers 80.8 million, according to the U.S. Census Bureau. The Bureau actually estimates that Millennials could number 92.9...
In an industry that once used print media as its primary form of delivering the marketing message, there is now an urgent need to employ the Internet to reach today’s homebuyer. A recent study by the National Association of REALTORS found that 94% of homebuyers...
Getting a mortgage just keeps getting tougher and it seems as if many homebuyers are getting rejected for loans they could easily afford. What’s the issue? Tighter standards from Fannie Mae and Freddie Mac. Without the Fannie and Freddie guarantee, banks are reluctant to make loans. In 2009,...