Just like everything else in life, your age and phase of life has a big impact on how you use the internet. Think about it in the terms of your last family gathering: While the 5 year old on an iPad is looking for a...
Once an American institution that seemed to be an unshakeable fixture of the suburbs, the shopping malls of the 80s, 90s and even the 00s are on the decline. As online shopping continues to take over as the consumer’s preferred mode of retail therapy, malls...
Millennial homebuyers are finally diving in to the real estate market. And, as the entire housing industry breathes a collective sigh of relief, agents and brokers are faced with a new issue – the buyer-agent gap. Real estate has been one of last industries to...
“Interstitial Anxiety” may sound like a term that belongs more in your Freshman Psych textbook than a blog post about web design. But, if you’re building your website, it’s something you’re probably already familiar with, even if you’ve never been able to put your finger...
It’s sort of an unexpected turn in the multi-family housing market - Boomers in search of a new lifestyle are selling their homes and seeking out multi-family housing. Though once associated mainly with twenty- and thirty-somethings, the appeal of flexible options, lower living costs and...
Even if you’ve never heard of a Facebook algorithm before, if you’ve used the platform in the last few years, you’ve been affected by it. The easiest way to describe what the algorithms actually do is by breaking down a scenario we’ve all seen before...
For almost a decade now, any conversation surrounding the Housing Market has always held an edge of trepidation, even skepticism. And, while the last few years have seen positive activity within the industry, many professionals have a sort of ‘once burned, twice shy’ outlook on...
Scores of studies, blog posts and think pieces have been devoted to marketing to Millennials and Boomers. After all, we’re in a unique place in time where two generations are completely revolutionizing what it means to be in their particular stage of life and that...
Snapchat isn’t exactly a new social media platform, but it’s finally making its way from the land of ‘novelty teen obsession’ to ‘effective social media tool’. In the past year, awareness of Snapchat among Americans 12+ has grown to over 70%, meaning that more Americans...
In years past, we've seen a trend towards new homes catering to people who want to go, see, and do as much as they can - whether that's through technology that allows them to be plugged in every second of the day, a location that...