Fall 2016 – What Should We Expect from Real Estate?

Traditionally, Fall is the time of year when activity in the housing market slows down, after a booming spring and  summer. But, as 2016 has been a year of bucking trends in the real estate industry, what should we expect as fall approaches?   Strong Seller’s Market 2016...

Not Your Grandmother’s Retirement – Building for Boomer Buyers

The Boomer generation is setting a new precedent for aging and retiring. Unlike previous generations, boomers are continuing to lead active, healthy lives well into their retirement, and while they’re certainly looking for something different in a new construction home than millennials or Gen-Xers, they’re...

3 Reasons Why 2016 is the Year to Sell!

If you’ve been considering a relocation, upsizing or downsizing your home, experts agree that now is the time to sell. But, what is it that’s making this year such a strong seller’s market? Here are just a few of the factors at work.   The Market Remains...

Rebuilding Your Website? 3 Things to Keep in Mind…

Whether you’re rebuilding your website in-house, or using an agency to get the job done (by the way, we know some people who can help you out, if you’re looking!) – chances are, you’re faced with a lot of options and decisions that can get...

Facebook Ads – What Works Best for Real Estate?

Every month, 1.65 billion users log into their Facebook accounts to scroll through their newsfeeds. These users have shared their lives with the platform, from the places they like to eat to where they work and their favorite sports teams. And, if you’re doing business...

WIIFM?

Though it may look like the call letters for your local radio station, answering the acronym WIIFM is actually one of the most surefire ways to create a successful marketing campaign in 2016. But, what does it mean? And how does it affect my marketing?   “What’s...

3 Tips for Reaching Boomers on Social Media

Social media, once thought to be the land of Millennials and the occasional Gen-Xer, is now the domain of almost all generations, but most especially the Boomers. While they may be considered ‘late adopters’, adopt they have, and Boomers are doing social their own way....

The State of The Market: Spring 2016

Spring is upon us, and with it comes real estate’s busy season. But, what should sellers and buyers expect to see in the next few months? This year, lots of growth and demand! Here’s a look at some of the real estate market trends that...

Material Design: Teaching you to brand like Google?

For a few years, ‘flat’ has been the reigning buzzword in the design world. Clean, sharp lines with little shading or drop shadow paired with simple vectors and plenty of white space have provided a respite from the once popular ‘3D’ look of the early...

When it comes to home buying, let’s not forget about Gen X

Millennials and Boomers - If you’ve kept up with demographics and marketing (or even just scrolled through your social feed) recently, you’re used to hearing all about these two demographics. But, there’s one demographic that isn’t getting the same fanfare, even though they are having...