Should CCRCs Expect A Redesign?

The Continuing Care Retirement Community (CCRCs) may expect to see an update to its model in the next few years. As a larger portion of the Baby Boomer generation nears retirement, these communities built before the age of internet connectedness may now need to rethink...

Key Word: Amenities

“What are the amenities” is a question that is prevailing in every sector of real estate. A concept that once existed primarily in the hospitality industry now permeates both residential and commercial trends, with different desired amenities based on the different generations. Between the three...

Pocket Neighborhoods: Redeveloping How We Create Community

There is a growing sense of disconnectedness in the world. Several factors go into this: perhaps our family and friends live far away, maybe our neighborhoods lack the intentional design for cultivating connection, or it might be that we are so engaged via devices that...

Is Volkswagen Turning Defeat into Victory with New Ad Campaign?

In September 2015 Volkswagen was caught up in what some had nicknamed the “Emissionsgate Scandal”. The German auto-manufacturer who had once prided themselves on altruistic culture was suddenly found to be un-reputable in the public eye. As we have seen with business scandals like that...

What Will The North Face Pay To Be At The Top?

What should companies value more: the trust of their consumers or their visibility in the market? Here's a look at a recent marketing campaign by The North Face that puts that question to the test....

Online Publications, Predictive Ads, and Your Emotions

As humans, it’s inevitable that we are going to feel some emotions about the articles we read or videos we watch. Emoting is part of what we do. Mostly, digital advertisements taking place around those articles have been based on a mixture of tracking your...

Virtual Influencers

Forget robots taking your job. If you are a social media personality, a CGI creation might be coming for your spot in the digital limelight. Virtual personalities are cropping up on social media’s biggest platforms, serving as brand representatives and generating massive followings. Virtual influencers, as...

You

Many years ago, Google had a fun feature that tried to predict your age, gender, race and interests based on your search history. The technology at the time wasn’t particularly refined so unless your online activity closely aligned with stereotypical assumptions about your demographic, the...

Dorm Days Are Over

A few decades ago, the value of a college degree seemed to increase as the price of attaining one did the same. Unfortunately for many contemporary young adults, this trajectory hasn’t maintained course. The cost of higher education continues to increase but attaining a degree...