The Doors

We all know how important color is in home design. But did you know that something as simple as the color of your front door can affect your home’s sale price and how quickly it leaves the market? As crazy as that sounds, it’s true. Your...

Consumer State of Mind

Every year, a new set of marketing trends surface with surefire strategies for attracting consumers. With the goal of viral potential, marketers set out to differentiate themselves from the competition to generate as many likes, shares, and online conversations as possible. While engagement is fantastic...

Giving Existing Multifamily an Edge

There’s no beating the newest, shiniest apartment project, right? Wrong. Though the appeal of cutting-edge finishes and technologies can’t be denied for certain demographics, with the right branding and positioning, older multifamily communities are seeing occupancy rates increase and even rival their newer competition. Can...

Got Tech? If You’re Selling a House this Year, You Should.

Technology. For a long time, it seemed like integrating high tech features into the daily functions of a home was light years away, something more akin to the Jetsons than reality. But, in just the past few years, smart home technology has entered the public...

RE Trends 2017: Is Your City Smart?

When you hear the term ‘Smart City’ you may be inclined to envision the streets of the world’s educational meccas. However, in the world of Real Estate, Urban Planning, and Development, that term is taking on a completely different meaning. Today, ‘Smart City’ refers not...

Why and How to Use Cinemagraphs in Your Marketing Campaign

Now that GIFs are the stuff of redditor reactions and Facebook Comment strings, what is the next step for the design-savvy marketer looking to use an eye-catching moving image? It’s called the Cinemagraph. Though the term may sound like the name of a course at...

Social Media Image Cheat Sheet [INFOGRAPHIC]

With the constantly growing need to have a strong social media presence for your business, it’s so important to optimize them with the right images. To help you get the most out of your social media profiles, SetUpABlogToday.com produced an infographic “The 2015 Social Media Image...

Your Audience Wants Visual Storytelling

We are living in an age of News Feed overload. Not only are your Facebook friends constantly updating their statuses with photos, videos and apps, so are major brands. Brands must work harder to stand out and capture the attention of their followers now more than...

Visual Tools Rule Real Estate

We have become a visual culture, thanks to the Internet. Now technology has advanced by continually striving to create a relationship between consumers and images. Psychology studies tell is that images “talk” to the viewer; an image can literally captivate your audience, which is what real...

It May Be Time to Refresh Your Marketing

Customer behaviors change over time, especially with the ever-advancing digital trends. Testing content and reviewing your goals regularly gives you the ability to adjust your strategies to meet these changes. If your website and social media is constantly barraging customers with sales offers, tired graphics and...