The Psychology of the “Like”

If you’ve never posted a Facebook status that you found funny/amusing/interesting, and then anxiously spent the next hour checking your phone or computer obsessively to see who “liked” it, then you probably don’t use Facebook. The Facebook “like” is now a form of social validation...

21 August, 2013
Creative Ways to Run B2B Social Campaigns

Consumer brands have it easy, using specific campaigns to collect likes, create conversation, and distribute coupons. Meanwhile, B2B marketers have more sophisticated needs and no technology to help deliver. For B2B social strategies, having people follow you is not enough. Lucky, there are finally new approaches...

31 July, 2013