Yes, Businesses CAN Use Instagram

Now that more marketers are using images for their social media campaigns (especially on Facebook), it makes sense that Instagram can be part of your marketing plan. You may be thinking, “I’m a business. How can I possibly use this to get results?” First, I’ll tell you...

Teens Are Losing Interest in Facebook – What Are They Turning To?

CNet.com recently reported: Piper Jaffray’s semi-annual report on teen preferences revealed that Facebook continues to lose appeal with teenagers. What’s taking its place? Piper Jaffray's spring 2014 report Taking Stock With Teens, published in April, surveyed around 5,000 teens spanning fashion, video games, Apple products, and social...

How Brands Should Be Using Instagram

Before you start pointing, clicking and uploading everything under the sun, have you figured out your brand’s goal for Instagram? Are you solely looking for a herd of followers or are you looking for engagement and loyal customers? This is the biggest decision every business...

The Rise of the High-End Millennials

Is this a good sign for the housing market? According to the Wall Street Journal, a new generation is skipping the 'starter home' and betting heavily on high-end real estate. There is a growing group of wealthy young buyers who are blazing a new trail in...

Do You Have a Visual on the Future of Social Media?

Over the past few months it’s become obvious that the fastest growing social networks are Pinterest and Instagram.  Facebook image posts seem to generate more reach, likes and comments than any other type of content.  On Twitter, links to images are becoming more popular than...

It’s All About the Visual

First there were Blog posts. Then our ADD minds shortened them to Facebook updates and tweets. Now we seem to prefer to receive and share our information visually, using sites like Instagram and Pinterest. How do brands keep up and find their way amid the...