According to PRNewswire and the PulteGroup, Millennials continue to show a strong interest in purchasing a home. For renters ages 18-34 with an income of more than $50,000, 65 percent indicated their intention to buy has significantly increased in the past year. The catch? Most Millennials...
Serving ads to consumers based on their previous Internet actions, otherwise known as Retargeting, has proven to be a uniquely powerful form of online advertising. According to a recent article on ConvinceAndConvert.com, you may be surprised to learn some of the facts and figures. Here are...
In today’s media the terms “Millennial” and “Social Media” seem to be mutually exclusive. Millennials do tend to be technology early adopters and the impetus behind social media innovation, but that doesn’t mean the Internet is devoid of users born before 1980. In fact, statistics...
We get this question from our clients constantly: “Why should I use social media marketing for my active adult community? That demographic doesn’t even know what it is!” Yes… they really do. And they’re on the web a lot more than we realize. According to eMarketer, the...
Instead of making a list and checking it twice… guess what holiday shoppers are doing this year. Checking their list against social media content—especially reviews, which they trust to help them make the best decisions about what to buy for friends and family members this...
How much do the personal media habits and interests of advertising professionals influence the media they use for their clients? Believe it or not, some new research indicates that the personal media habits of industry pros aren't anything like that of the consumers they are...
This newcomer has captured a lot of attention and continues to gain traction, especially with the female demographic. What exactly is the appeal of pinning, and why are people gravitating toward it? It’s visual content is not unlike having a ton of magazines at your disposal,...
A recent Pew report indicated that the fraction of "online" adults who use Twitter on a typical day has quadrupled over the past 18 months. What’s an online adult? Someone who uses Internet and email, at least once in a while. About 80 percent fit...
In 2011, over 63% of Internet users in the United States will use social networks on a regular basis, amounting to nearly 148 million people. Marketers and media companies alike now know that Social media is here to stay, and in order to reach their...
The Internet is getting more and more like “Big Brother”… Google guesses what you’re thinking, Facebook serves ads that seem to always correspond with your interests… but what exactly is behavioral targeting and how is it used to advertise? Targeting companies are hired to place a...