Keywords have come a long way. Way back in the beginning of SEO, developers would try to increase a website’sranking by using colored text to blend their keywords into the background of a page, or even positioning keywords behind images. Then search crawlers got smart. Today,...
Part of our job in providing our clients with social media marketing plans and implementation is to make sure we are not wasting the client’s time or money. According to KruseControlInc.com, businesses evolve, and so does social media. Yet companies are still employing archaic social...
aWeber, a trusted email marketing client, recommends some ways to make the most of your Wordpress Blog. They gathered four of their favorite plugins that help take your content marketing to new heights. Here’s our take on the four recommended WordPress plugins: Scribe Scribe is a plugin that analyzes...
How many times have you been told that all you have to do is create stellar content and your Blog will be an instant hit? We all know it doesn’t quite work that way. Of course great content is “half the battle”; but how do you...
When you do keyword research, you’re looking for the actual words or phrases your customers use when they search for information about your content topic. Smart keyword research will show you in depth information about your audience — how they search, how they speak, and how...
SEO helps increase your search rankings and improves your entire website from the viewpoint of search engines as well as your visitors. If you incorporate SEO well, with quality content as your goal rather than a quick, sneaky way to fool the “spiders” your rankings...
Do you write a Blog? Are you constantly struggling to figure out what your audience wants to read? When it comes to content marketing research, there are so many tools at your disposal that it can be overwhelming. Here are a few simple ones we recommend starting...
Your blog headline will determine how successful you are in communicating your message. A high impact headline compels potential clients or buyers to click through from the search engines to your blog. Your compelling headline can do all this: Rank well in search engines Attract traffic from search...
The times have changed. Again. Creating a Blog and providing inspired content used to be a lax process. Either people followed you or they didn’t. But now there are so many key components to a successful Blog, and success is being measured by the number...
Today, bloggers are a main source of news for millions of readers. Their articles are typically better researched, more detailed, and more honest than newspaper or magazine articles. They may also be completely false, as bloggers do not fall under the same editorial scrutiny that...