Landing pages are ideally a way to collect a website visitor’s information in exchange for an offer they will value, such as a free eBook, mini course, or whitesheet. They are critical in the process of converting your “browsers” into actual leads. While it would be...
There is nothing worse than landing on the home page of a website and having to sift through a short novel to find the information you’re looking for. Conversely, you don’t want to have to little information or your prospects may jump ship thinking you...
Creating mobile display campaigns can be time consuming, but it’s not as daunting a platform as you may think. Mobile display campaigns don't require any special formula and often don't need to be built too differently from standard display campaign. Mobile display is now the strongest growing...
As a marketer, it’s important to think about how you utilize colors and what the colors you choose say about your business. According to Marketo, research has found that different colors provoke very different reactions in people. In this infographic below they show what these emotions...