The Critical Elements of a Successful Landing Page

Landing pages are ideally a way to collect a website visitor’s information in exchange for an offer they will value, such as a free eBook, mini course, or whitesheet. They are critical in the process of converting your “browsers” into actual leads. While it would be...

Are You Getting Traffic from Social Media?

You may have steadily increasing followers and ‘likers’ each week. Are they buying from you or just lurking? Content is king, but content alone won’t turn your fans into leads. Where are the opportunities to convert them? RSS vs. Email Subscriptions RSS has become one of the most...