Typical leads for builders convert to sales within 45 days, but some prospective buyers don’t make a decision in that time frame. Do you dismiss them or continue to nurture them? Is it worth it to have a long-term follow up strategy? Builder Online recently shared...
Builders are warming up to the importance of having an effective website that’s easily navigated and SEO-rich. But even the most well laid out site won’t help sales conversions if online leads are not being handled. Naturally, online leads used to only refer to those generated...
More than two-thirds of customers research a product online before making a purchase. Do you give your site visitors easy, intuitive access to the information they need? How convenient is your navigation? Your website should be a powerful extension of your brand’s personality. The look Potential clients...
The housing market’s recovery is undoubtedly good news for builders, but years of “bare bones” marketing efforts and the explosion of social media as a major player have left many in the dark about sales and marketing strategies in the new world. Here are some solid...
LinkedIn has more than 175 million users; over half include business owners, managers, senior management and C-level executives. For business development, LinkedIn delivers a professional audience – a stream waiting to be tapped into for real business leads. Just like any social networking platform, you...
LinkedIn has been proven more effective at generating leads than Facebook or Twitter, especially for B2B companies. It boasts over 100 million users and affords brands and individuals the opportunity to build valuable industry connections that can lead to new business, co-marketing and affiliate agreements....
You may have steadily increasing followers and ‘likers’ each week. Are they buying from you or just lurking? Content is king, but content alone won’t turn your fans into leads. Where are the opportunities to convert them? RSS vs. Email Subscriptions RSS has become one of the most...
Although much more conversational that its original intent, LinkedIn is still best used to gain professional connections. By linking up with mortgage professionals, appraisers and even other agents (for referrals or joint venture opportunities) Realtors can build a great network around the Social Web. Remember that the...