What Makes a Perfect Boomer Retirement Lifestyle?

Most boomers are now in the planning stages of their retirement and are wondering in the process what lifestyle is truly important to them. BoomerCafe.com and BoardroomMetrics.com defined some absolute “must haves” for a truly satisfying retirement lifestyle. Naturally, all retirees crave happiness in their post-career...

The Burbs – Not So Remote Anymore

Most metro areas used to keep it simple: Downtown, Intown and the Suburbs. According to Builder Online, this calculation is being rethought as suburban town centers grow increasingly walkable, making the 'burbs every bit as appealing as the urban core. Builders that used to focus on...

Are New Homes Getting Smaller? Not In Atlanta!

We recently came across an article called Metrostudy Analysis: Are New Homes Getting Smaller? The article, posted in National Housing Market cites that there has been a lot of press over the last few years about a shift from the “traditional” single-family house to a more...

The Latest Club Trend

At Idea Associates, we have marketed golf clubs, equestrian clubs, lifestyle clubs, marina/boating club communities and many types in between.  But now there is a new club taking shape that plays right into the health and wellness trends: The Outdoor Sporting Club. They are popping up...

Affluents Right at Home in the Digital World

In a recent survey about lifestyles and attitudes, 79% of affluents shared that in the last decade their lives have become quite intertwined with technology, including digital advertising. Almost 60% said they took action as a result of seeing a digital ad, including clicking, searching...